Client
Love of Good X nXlvl
Key Deliverables:
Signature Graphics
Email Campaigns
Social Media Assets
Fan Giveaways
Year
2023
We teamed up with NXLVL to launch The Block Club, a dedicated fan community on the NXVL app, specifically targeting Michigan Athletics fans, athletes, and alumni. The goal? Raise brand awareness and drive app sign-ups by offering an exclusive sweepstakes—fans had a chance to win suite tickets to a Michigan football game and $500 in merch just by joining the community.
My Role
Lead Designer & Creative Strategist
I was responsible for developing the signature campaign visuals and creative strategy, ensuring brand alignment and audience engagement.
Collaboration & Strategy
We Worked closely with The Block team at NXVLL to ensure messaging and branding were
consistent and compelling. Gathered and curated Michigan Athletics assets to create a campaign that felt
authentic to the fanbase and student athletes.
Email Campaign
Social Media
Student Athlete Templates
Merch & DTC Giveaways
What This Project Taught Us
This campaign demonstrated the power of strategic design in sports marketing—
showcasing how a well-branded, multi-channel campaign can drive fan engagement and conversions.
The success of The Block Sweepstakes reinforced the importance of aligning visuals with fan culture
and brand continuity to create a compelling experience.
