Hello I’m Crystal. A designer, art director, and educator who loves creating work that feels genuine and human.
Sometimes that means designing a logo or a campaign. Other times it means building a full visual system, setting up workflows, or guiding a project from idea to launch.
At the core of everything I do is connection. I listen, learn, and help people bring their vision to life in a way that feels authentic to them. It’s not just about the bigger picture, it’s about their picture.
If you’re building something and want to make it shine, let’s connect.
I’m the Digital Marketing Strategist and Lead Designer at Shots America, where I manage product launches, packaging lines, and global campaigns. I love the balance between creative thinking and clear organization. I build design systems, plan workflows, and lead projects from concept to completion. My goal is always to make the creative process smoother, more intentional, and enjoyable for everyone involved.
I make creative projects at Shots America look good, work well, and flow even better.
Teaching keeps me curious and grounded. As an Adjunct Instructor at Los Angeles Mission College, I teach graphic and web design with a focus on hands-on learning and real-world production skills. My classes are collaborative and welcoming, built around creative exploration and growth. I want my students to leave with confidence in both their work and their process.
I help students turn creative curiosity into confidence and real-world skills.
Before Shots, I worked as the Lead Designer at Love of Good Consulting, creating campaigns for social impact and community projects. I led creative teams, managed interns, and developed systems that helped clients use design more effectively. That experience shaped how I approach every project. Design should create connection, tell a story, and spark positive change.
I’ve led purpose-driven design projects that turn good ideas into real impact.
2023 – Current
2021-2023
2017-2023
2023 – Current
2021-2023
2017-2023
Digital Marketing Strategist
Visual Designer
