Client
Love of Good
Key Deliverables:
Brand Identity
Web Design
Social Media
Marketing Material
Year
2023
Love of Good is a social impact agency dedicated to purpose-driven marketing. While their mission was clear, their branding wasn’t—beyond a simple black-and-white logo, they lacked a cohesive identity to support their growth. As they expanded, they needed a strong visual system that would enhance brand recognition, create consistency across platforms, and reinforce their credibility. My challenge was to transform their minimal branding into a dynamic, scalable identity that worked seamlessly across digital, print, and presentations.
My Role
Lead Designer & Creative Strategist
I was responsible for expanding Love of Good’s brand identity, developing a cohesive visual system, and ensuring consistency across all platforms. This included designing marketing materials, social media templates, a presentation deck, and structuring their website to enhance usability and storytelling.
Primary Logo & Variations
Funky Fresh Color Palette
Love of Type
Icons, Assets & Model Oh My..
Imagery
